The Different Company — Al Sahra

For over two decades, The Different Company has defied the conventions of modern perfumery, crafting unapologetically original scents rooted in rarity, elegance, and emotional depth. As pioneers of the niche fragrance movement, the brand remains dedicated to Haute Parfumerie, where artistry is never compromised by trend or mass appeal.

We partnered with The Different Company to create visual assets for their newest release: Al Sahra, a warm, mineral oriental fragrance inspired by the mystique of the Sahara Desert. Part of the Juste Chic collection, this unisex scent is both bold and intimate capturing the sensual dance of heat and stillness, shadow and light.

Our creative direction was driven by the duality at the heart of Al Sahra: feminine and masculine, grounded and ethereal, untamed yet precise. Inspired by wearers like Gabbi Daniels and Marcus Johnson sophisticated, self-assured, and quietly sensual. We explored moments of solitude and connection in natural and urban environments alike.

Al Sahra is not a performance for others, but an unveiling of self.
A personal encounter with desire.
A scent that does not follow, but reveals.